In order for the hotel to gain popularity, it is important not only to provide impeccable service for guests, but also to pay enough attention to the promotion of the accommodation facility.
Any promotion always begins with the creation of a common concept. In simple terms, this is the line of behavior that a hotel or hotel chooses in order to "light up" on the Internet and take a leading position in the top of the search results. After all, the task of promoting a hotel is to make the accommodation as visible as possible on the Internet using modern methods.
Where can I advertise my business now? There are many options, but the most effective ones are:
● social networks – the bulk of the interested audience gathers here;
● aggregator sites – a potential client visits them to pick up and book a hotel;
● Contextual ads – pop up for a specific query in search engines.
Currently, the most effective way is to promote the hotel business through social networks. Creating an information page or a group dedicated to the hotel can be your main concept. And here the main task is to understand how to promote the hotel with maximum efficiency. It is necessary to create a competent content plan and strictly follow it. Experts advise relying on the following percentages:
● 20% of the total monthly content should be devoted to stories about the design, history, traditions of the hotel;
● 20% – description of such nuances of service as available restaurants, hotel cuisine, SPA, pool, entertainment, etc.;
● 20% – interesting posts telling about the city or country where the hotel is located, holidays, folk customs, culture;
● 20% – any other information of a practical nature for travelers (any life hacks, etc.);
● the remaining 20% should tell about the people working at your hotel, as well as about customers (you can post reviews, stories, etc.).
The content for the promotion of the hotel must be rich and diverse – this is a very important point. And it should also be written in a "human" language that would be understandable to the reader and attract him.
What is important to consider in order for the hotel's promotion strategy to work
Based on the concept, it is necessary to develop a strategy for promoting the hotel business in the network. But here you should not forget one rule: not only the picture on the Internet should be beautiful, but also the reality. If your hotel does not match what you have presented to the user, good reviews, as well as a large number of guests, should not be expected.
The first thing that is important to organize is the service inside the hotel. In particular, with the use of modern technologies that automate all processes within your business:
● Search and book a suitable room;
● registration of documents for settlement;
● providing the client with the necessary information;
● Tracking the status of the number, etc.
Properly organized work of special programs will greatly simplify not only the check-in and accommodation of guests, but also the work of all staff. You will be able to provide services much faster and more efficiently, and this in itself will be a good advertisement.
Another important point is the condition of the room stock and the general interior. Whatever the modern ways of promoting a hotel or a hotel, the information on the site must correspond to reality. The hotel should be clean, cozy, and comfortable for guests. It is important to think over the design and functionality of not only rooms, but also common areas.
Properly configured advertising on the Internet and an interesting internal concept of the hotel itself are important components of the success of your business. But if it is also automated as much as possible, the effectiveness will increase significantly.
We offer high-quality Shelter software products, a PMS system, an online booking module, a channel manager, as well as many additional modules and integrations that will help you properly organize and stabilize all business processes.
We have been present on the market for 30 years. We are engaged in the development and further round-the-clock support of software products designed specifically for the hotel business. During this time, we have completed more than 2500 implementations and earned an excellent reputation. It is not for nothing that Shelter is trusted by thousands of hotels throughout Russia and the CIS countries. Automate your hotel and manage it as efficiently as possible, increasing the number of bookings even out of season and increasing the average check!
