Shelter team took part in Hospitality Business Day - a big forum and exhibition for hoteliers in Moscow. The event took place on April 25 in Radisson Slavyanskaya.
Recognized Russian experts, hoteliers of practice with interesting cases, representatives from hotels with a high reputation, heads of companies that have confidently established themselves in the market of goods and services for the hotel business - more than 50 speakers shared their experience and discussed key issues and trends in the hotel industry.
Shelter CEO Alexey Lebedev took part in the exhibition program, during which he talked with many hoteliers, answered questions and talked about the company's novelties. In addition, he made a presentation "Sales growth: how to automate internal processes to ensure the level of service and make primary customers permanent" at the DIGITAL DAY forum session.
"Personalization is the main trend. The more the hotel knows about its guests, the more opportunities it has to build direct communications, when it does not need to use a number of additional sales channels. Instead, it turns out to interact directly with the guest. Knowing a lot of information about your guest, you can always offer exactly what he needs at the moment. Within this direction, we are developing. We have our own direct sales system in Shelter PMS, a concierge service has been introduced that allows you to store information about the guest, his preferences, about the services that he orders - all this allows you to make the guest as loyal as possible," said Alexey Lebedev.