UCS BALCAN, Shelter's partners in Bulgaria, took part in the 40th anniversary international tourism exhibition HOLIDAY&SPA in Sofia. The exhibition was attended by more than 260 exhibitors from 16 countries, and 32 events were organized with leading industry experts. The business exhibition attracted the attention of more than 10,000 visitors.
HOLIDAY & SPA is an international tourism exhibition founded in 1983, held annually at the IEC Inter Expo Center in Sofia, Bulgaria. The event serves as a platform for sharing the latest developments, trends and innovations in the tourism industry.
The organizer, Inter Expocentre Fairgrounds, strives to provide a comprehensive experience covering the entire spectrum of tourism. The main themes of the exhibition range from medical and wellness tourism, cultural and culinary travel to environmental, adventure and business tourism, with a special focus on presenting cultural traditions and authentic customs of various countries. In addition, the exhibition is of great importance for the city of Sofia, as it promotes the development of tourism and strengthens the role of Sofia as an important hub in the international tourism network.
