In the eco-system of hotel solutions Shelter PMS replenishment, the company's partners have completed the implementation of a loyalty program and the integration of more than a dozen hotels of the hotel chain in the Krasnodar Territory, the flagship object of which is the Sochi Dolphin Hotel.
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A returning guest is the goal and meaning of any hotel marketer, because it costs significantly less to attract new guests, remains committed to the service and services of the hotel, and somehow recommends the object to other potential guests. Therefore, loyalty programs have long and firmly become a mandatory attribute of the work of hotel managers, regardless of whether the objects are combined into a single network or belong to different companies and owners.
According to Hayk Hovakimyan, Director of Development of Swift LLC (Technologies of Success Company), Shelter PMS partners in the Krasnodar Territory, -
The non-trivial implementation of the loyalty program without the presence of a traditionally integral single brand of the hotel chain allows the customer to provide more options for choosing a holiday for guests, without complicating the internal marketing of other hotels that are part of the loyalty program, and without intersecting with the marketing policy of the facilities themselves.
In this case, the implementation of the loyalty program was carried out rather from a technical solution than from a marketing task - the integrator team had to link more than ten objects geographically distributed across the Krasnodar Territory, operating under Shelter PMS, but legally and marketing are not necessarily related to each other, and integrate their data into the modules of the R-Keeper system CRM 7, in which, in fact, the processing of guest bonuses, discounts, and extras is now taking place.services and other nuances.
reference: R-Keeper CRM is an automated customer interaction strategy management system designed to increase sales, optimize marketing and improve customer service. R-Keeper CRM is a unified customer relationship management system for all software products: R-Keeper, Game-Keeper, UCS-Premiere, Delivery, Shelter, Subscription and allows multifunctional centers (shopping malls, cinema centers, sports and entertainment complexes, etc.) to develop their own unique loyalty system.
The functionality of the Shelter PMS - R-Keeper CRM bundle allows you to solve the full range of tasks that are mandatory for any loyalty program - to register guests under various statuses, regulate the accrual procedure and methods of accounting for bonuses, determine various kinds of additional services, chips and amenities.
Taking into account the current geographical restrictions due to measures to prevent COVID-19, the implementation of loyalty programs is becoming especially in demand in the hotel community - when even outside legal and marketing boundaries, hotels can build a "road map" of guest rest among themselves, combining both their own and partner interests from joint offers.
