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01 April 2024
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Modern Hotel sales management: how to increase revenue

Modern Hotel sales management: how to increase revenue

Conventionally, the methodology for attracting the flow of customers to hotels is divided into two directions. The first is built on the basis of direct interaction between employees and customers of the hotel. The second involves the use of high-tech software products and effective advertising campaigns to attract and retain customers

General recommendations for promotion

High-quality content plays a leading role in the growing popularity of your hotel's social media pages and its website on the Internet. If you correctly fill the thematic pages using the principles of SMM and SEO, attract customers through promotions and useful materials, then your Internet resource will be in the top of search queries. This means that potential customers will look at it first and the probability of booking will increase significantly.

In addition, potential customers often choose a particular hotel based on reviews and recommendations. If you want your business to bring maximum profit, pay attention to this side too. It is necessary not only to organize the work of the hotel so that the guests feel good and comfortable, but also, for example, to offer them a small bonus for writing reviews about your accommodation.

Modern business, including hotel business, is developing both in the real world and in the virtual one. Today it is important to create a positive reputation on all possible Internet resources.

Strategies for direct interaction with hotel guests

Currently, the most effective are the following marketing schemes to increase sales in the hotel, involving direct interaction of hotel staff with potential guests:

Activation of sales based on an already established customer base. For example, you can develop a favorable offer for the most expensive and comfortable rooms for a limited period and send it to those customers who have already visited the hotel.

Correction and development of new speech modules or scripts. Here it is necessary to analyze which phrases employees use, how they communicate with potential customers. If necessary, develop and implement instructions for employees.

Activation of the quantity and quality of sales at the reception. When receiving guests, the hotel staff can offer a more expensive or comfortable room, as well as extend the stay at the hotel, offer a number of additional services.

Special offers aimed at specific groups of people. It is possible to develop promotions with favorable conditions for certain categories of guests: for example, families with children, newlyweds, etc.

Organization and holding of thematic events. Holidays, workshops, and entertainment programs always attract more customers, thereby increasing the sales of the hotel. They expand the specifics of the hotel and allow you to involve partners.

However, the effective management of hotel sales is no less seriously affected by a properly organized online campaign. It is based on advertising principles and strategies that are common to any business.

Technologies to increase your sales: online booking module from Shelter

Shelter specialists have developed a software product: the online booking module is compatible with both the stationary and cloud-based Shelter PMS system. With it, you will be able to receive direct bookings from the site without any fees.

The main advantages of the online booking module Shelter:

the ability to install not only on the official website of the hotel or hotel, but also on its page on the VK social network;

The design of the module is designed specifically to attract and interest as many customers as possible;

the possibility of convenient sale of additional services that increase the amount of the average check, such as transfers, excursions, meals, inventory, etc.;

The module is not only multilingual, but also multi-currency, which provides additional attractiveness for guests.

The Shelter online booking module features a simple interface that is intuitive. The user can easily sel ect and book a room, not only via a desktop PC or laptop, but also via a smartphone.

Another Shelter product, Channel Manager, will help you track the progress and number of bookings, as well as manage all sites in one window. By installing it, you can automatically receive information about bookings received fr om partners, as well as update information about the price and features of the room at once on all sites.

Competent interaction with customers and the use of technological solutions is the key to the success of the hotel business, increasing the number of bookings and sales of additional services.

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