Yandex.Metrica allows you to evaluate the effectiveness of the booking module and understand at what step potential customers refuse to book.
The Frontdesk24 online booking module transmits the following events to Yandex.Metrica:
| Date selected | Is sent when a site visitor interacts with the date selection fields in the booking widget |
| Clicked Search | Is sent when a site visitor clicks Search in the widget |
| Selected option | Will be sent when the site visitor clicks Book in the list of options (if he is looking for one room) or selects rooms (if he is ordering several) |
| Book clicked | Will be sent when the visitor the website clicks Book in the list of options |
| Book/Pay clicked | It is sent when the website visitor clicks the checkout button on the tourist data entry page. |
| Payment completed | It is sent when the user gets to the final page of the order. It does not mean a real payment, it may mean that you have chosen the option of paying at the hotel. For information about real payments, you need to upload offline conversions to Yandex. |
To connect Yandex.Metrica to the online booking widget, enter the counter code (a number like 12345678) and the goal IDs. You can get this data in the Yandex.Metrica dashboard.
The settings are in your Personal Account on the "Online Booking v2.0" tab:
Please note that you do not need to enter the names of the goals, but their identifiers.
You can then view the statistics in Yandex.Metrica in the "Reports" section.
The client sets up goals in his personal account https://yandex.ru/support/metrica/general/goal-js-event.html
E-commerce
The widget also generates the data necessary for the operation of Yandex.Metrica e-commerce (a description of how to enable it on the Yandex side is described at the link https://yandex.ru/support/metrica/data/e-commerce.html ). The e-commerce service transmits information about adding to the shopping cart (selecting the number type) and purchase. Upon purchase, the room category, tariff, order price and order number are transmitted.